The Best Jewelry Stores.  Thie diamond industry consists of global brand names such as Tiffany's, Kay Jewelers, Zales, Blue Diamond, Blue Nile to small stores owned by individual proprietors.  Our aim is to help you find the best one for your needs. If you are good at "self serve" then Amazon.com is hard to beat.

Our Advice:  We always start with Amazon.com's Jewelry Store to at least get an idea of what things cost before hitting the brick and mortar stores.

For Diamond and Wedding Rings:  The  Create Your Own Diamond Engagement Ring tool at Amazon.com allows you to select and set diamond characteristics for shape, price, carat, cut, color and clarity.  You can trade off size for quality, especially important to those who measure love by size rather than thought.   Once you get an idea what you want and can afford, they have experts on call to answer questions and help you nail down what matters most to you.

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