This industry consists of global brand names such as Armani, Burberry. Coach, Lacoste, Louis Vuitton, Gucci, Swarovski, Tiffany's, and Rolex. A luxury or prestige brand is a brand for which a majority of its products are luxury goods. It may also include certain brands whose names are associated with luxury, high price, or high quality, though few, if any, of their goods are currently considered luxury goods. For example, a privatly owned jet is a luxury good while a purse from Lousi Vuitton or a watch from Rolex not luxury goods since you can buy low cost watches and purses.. LVMH (Louis Vuitton Moet Hennessy) is the largest luxury good producer in the world with over fifty brands, including Louis Vuitton, the brand with the world's first designer label.

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