Who makes the best mattress?  AeroBed, Garm, King Koil, Sealy Posturepedic, Serta, Starwood, Tempurpedic, Temperpedic, mattress with memory Foam, W Hotels, Simmons Beautyrest mattress, Nation's Pride? Top Selling Models: Simmons Beautyrest World Class, Sealy Posturepedic, Tempur-Pedic Classic, Bergad Isoform Classic Mattress, Select Comfort Sleep Number 5000 Pillowtop, Simmons DeepSleep. In January 2008, Consumer Reports wrote one third of people who bought a new mattress in the last two years were unable to recall the brand they purchased.  It may not be a coincidence that Sealy, Serta, Simmons are top names that all begin with the letter "S." Consumer Reports postulated weak brand identity was a result of the mattress industry practice of giving different model names and numbers for different stores for the same mattresses. The practice of having different brand and model numbers for each store is done to make comparison shopping difficult, if not impossible.  Stores can safely advertise "we will guarantee our prices for the same brand and model number plus return you a bonus if you can find a lower price advertised anywhere in the next 60 days" because they knew they are the only ones in town who will have the model numbers! Consumer reports found  that "even for mattresses that retailers claim are similar, significant differences exist in quilting, padding, and springs, according to our experts."   Thus, they don't rate mattresses: "Given this lack of consistency—Brand A's ultra-premium firm queen-size mattress sold at one national retail chain will have a model name and composition that are different from Brand A's ultra-premium firm queen-size mattress sold at another retailer—it's impossible for us to be able to make an apple-to-apples comparison that will be useful to you. And that's why we don't publish Ratings of specific models of mattresses, as we do for the hundreds of products we test each year."  From Why Consumer Reports doesn't rate specific models of mattresses In this day and age, it is amazing this practice is allowed to continue as it is only done to help the stores selling mattresses at the expense of its customers. Subscribe to => Consumer Reports Magazine  <==

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