|Bob Brinker Moneytalk Now on KSFO
Demoted from KGO for poor ratings
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News with editorial comments by Kirk Lindstrom
Station Manager says poor ratings was demise of Moneytalk on KGO
(Is this a sign of a bottom when listeners lose interest in financial shows?)
December 8, 2011: On Friday December 2, 2011 we learned the "KGO News Talk 810" radio station dropped "Moneytalk with host Bob Brinker" and several other talk shows due to falling ratings. On Ron Owen's talk show, one of many that were not cancelled, KGO station manager Paul Hosley told the listening audience that slipping ratings with the station's longtime all-talk format was the reason for the change.Top of page
"We thought that there would be a better opportunity to build audience by going to a semi-all news format. Our talk format has been wonderful over the years for KGO, but the audience really hasn't stayed with us. The audience isn't there. We believe that news will attract more listeners."If you look at the station ratings (below) you will see that KCBS, the station I listen to (740AM/106.9FM) for news when driving, has nearly double the audience of KGO. At one time, I believe KGO had a larger audience or at least was competitive with KCBS.
To make room for more news talk during the week, it appears KGO dropped Moneytalk and replaced it with other talk shows that were at different times before the reorganization. I say appears because I don't have the schedules for the KGO talk shows that replaced Moneytalk before the swtich.
Fortunately for Bay Area "Bob Brinker Fan Club" listeners, the owner of KGO, Cumulus Media, Inc., is not stupid. Moneytalk has an audience that is worth money to advertisers so Cumulus made room for Moneytalk on their smaller (5,000 Watt) station, KSFO, in the same time slot. Even with only one tenth the power, this is strong enough for most people in the Bay Area to get Moneytalk without a problem.
KGO vs KSFO
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Bay Area Station Ratings for November 2011
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